Morpheus RentalsLimited (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy and Cookie Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, www.morpheusrentals.com (the “Site”). It also outlines how we use cookies and similar technologies. Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.
1. INFORMATION WE COLLECT
We may collect and process the following types of data about you:
A. INFORMATION YOU PROVIDE
Contact Information: When you fill out forms on our website, subscribe to our newsletter, or contact us, we may collect your name, email address, telephone number, and any other information you provide.
Other Personal Data: If you submit any enquiries, requests, or engage in other activities on the Site, we may collect other information relevant to your enquiry.
B. INFORMATION COLLECTED AUTOMATICALLY
Usage Data: When you visit our Site, we may automatically collect certain information about your interaction with the Site, such as your IP address, browser type, device type, pages viewed, and the duration of your visit.
Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience on our Site. This website uses _ga and _ga_M4FEPR7Y5R cookies, which are part of Google Analytics. These cookies help track and analyse how users interact with the site by assigning a unique ID to each visitor. This data is used to improve user experience by understanding how visitors navigate the website. Additionally, these cookies do not collect personal information, but instead track usage patterns such as pages visited and time spent on the site to help the site owner make informed decisions about improvements.
C. THIRD-PARTY INFORMATION
We may receive information about you from third-party service providers, such as analytics platforms or marketing partners, in order to improve and personalise your experience on the Site.
2. HOW WE USE YOUR DATA
We may use your personal information for the following purposes:
To provide, operate, and improve the Site and our services.
To communicate with you, respond to your enquiries, and provide customer support.
To send you marketing communications and promotional materials if you have opted in to receive them.
To analyse usage of the Site to improve the user experience.
To comply with our legal obligations.
3. LEGAL BASIS FOR PROCESSING
We process your personal data under one or more of the following legal bases:
Consent: Where you have provided consent, such as when subscribing to our newsletter.
Contractual Necessity: Where processing is necessary for the performance of a contract or to take steps at your request prior to entering into a contract.
Legitimate Interests: Where processing is in our legitimate interests, provided these interests are not overridden by your rights (for example, improving our services).
Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
4. DATA SHARING AND DISCLOSURE
We do not sell, trade, or transfer your personal data to outside parties, except as described below:
Service Providers: We may share your information with trusted third-party service providers who perform services on our behalf, such as hosting, payment processing, or analytics services.
Legal Compliance: We may disclose your information if required by law, or to protect the rights, property, or safety of Morpheus Rentals Limited, our users, or others.
Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business or assets, your personal data may be transferred to the acquiring entity.
5. DATA RETENTION
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Once the retention period has expired, we will securely delete or anonymise your data.
6. YOUR RIGHTS
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:
Access: You can request access to the personal data we hold about you.
Correction: You have the right to request the correction of any inaccuracies in your personal data.
Erasure: You have the right to request that we delete your personal data under certain conditions.
Restriction: You can ask us to restrict the processing of your data in specific situations.
Data Portability: You have the right to request a copy of your personal data in a structured, commonly used format.
Objection: You can object to our processing of your data, particularly where it is based on legitimate interests.
We implement appropriate technical and organisational measures to safeguard your personal data from unauthorised access, loss, misuse, or alteration. However, please note that no method of transmitting data over the internet is completely secure.
8. THIRD-PARTY LINKS
Our Site may contain links to third-party websites or services. Please note that we are not responsible for the privacy practices of such third-party websites, and we encourage you to review their privacy policies before providing any personal data to them.
9. COOKIE POLICY
A. WHAT ARE COOKIES?
Cookies are small text files that are placed on your device when you visit our Site. They help us improve your experience by remembering your preferences and gathering information about your interaction with the Site.
B. TYPES OF COOKIES WE USE
Strictly Necessary Cookies: These cookies are essential for the proper functioning of the Site and enable core functionalities such as security and network management.
Performance Cookies: These cookies collect anonymous information about how visitors use the Site, which helps us improve performance.
Functionality Cookies: These cookies allow the Site to remember choices you make, such as language preferences, to provide a more personalised experience.
Targeting/Advertising Cookies:These cookies may be set by us or our advertising partners to deliver ads relevant to your interests.
C. MANAGING COOKIES
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect your ability to use certain features of the Site.
For more information about cookies, please visit www.allaboutcookies.org.
10. CHANGES TO THIS POLICY
We may update this Privacy and Cookie Policy from time to time. Any changes will be posted on this page, and we will update the “Effective Date” at the top of this policy accordingly. We encourage you to review this policy regularly to stay informed about how we are protecting your personal data.
11. CONTACT US
If you have any questions or concerns regarding this Privacy and Cookie Policy, please contact us by email at rentals@morpheusrentals.com
